WEB & EMAIL

Web copy: Short, concise, informational, educational. The goal was to clearly communicate TCKs for Christ‘s brand identity and mission. Wherever possible and necessary, I included details to define the term “TCK” and explain the TCK experience. At the same time, I made sure that headings, subheadings, body copy, and button text all lead the user to further explore the site.

Email copy: Friendly, conversational, inviting. I carefully wrote the welcome emails to introduce the ministry and encourage the readers to get to know the who, what, and why behind the messages.

Subscribers will walk away with a clear idea of who they’re following, what they’ll get, and the mission of TCKs for Christ. Their eyes will also be blessed by the beautiful design.