WEB COPY & WIREFRAME

The client is a private therapist in Arizona, providing counseling services, consultation, and mental-health related courses. She wanted a website overhaul—her existing pages rewritten, and several new pages created. The aim was to provide a full, clear scope on all her services, giving enough detail for visitors while still keeping everything clear and cohesive.

With this in mind, I wrote the home page and about page copy for a more general audience, but spoke specifically to the target readers on relevant pages. In addition to copy, I also provided the client with wireframes of the pages, to show how the text could interact with other elements and media.