TCKs for Christ

SOCIAL COPY & DESIGN

About

TCKs for Christ is a non-profit publishing project aiming to encourage Christian third culture kids through articles, interviews, and monthly emails.

Deliverables
Social copy, post graphics, & reels

Year
2022 - 2024

The TCKs for Christ Instagram account is an important channel for connecting with the audience. Quick, simple, helpful, beautiful. Each post is meant to be aesthetically pleasing, encouraging, and relevant to the TCK life. There’s a careful balance between posting useful content and promotional posts that lead to published articles.

Approach:

  • The captions are fairly short and skimmable.

  • They begin with an engaging line to capture the reader’s attention.

  • Articles are reworked and condensed to fit carousel posts.

  • The tone is friendly and informational.

  • CTAs and questions are used to promote engagement.