Faye Soos
SOCIAL DESIGN & COPY
About
Faye Soos is a real estate consultant in the Greater Vancouver area.
Deliverables
Social copy, post graphics, & edited reels
Year
2024 - Present
The TCKs for Christ Instagram account is an important channel for connecting with the audience. Quick, simple, helpful, beautiful. Each post is meant to be aesthetically pleasing, encouraging, and relevant to the TCK life. There’s a careful balance between posting useful content and promotional posts that lead to published articles.
Approach:
The captions are fairly short and skimmable.
They begin with an engaging line to capture the reader’s attention.
Articles are reworked and condensed to fit carousel posts.
The tone is friendly and informational.
CTAs and questions are used to promote engagement.